It is the cultural system with her own characteristic that has been gradually formed in the process of development from the time that Hai Zhiguan was established.

    The orient, guarantee and goal of the culture are respectively idea innovation, strategic honesty and credit and market innovation. With all that, The Hai Zhiguan has been developing from inexistence to existence, from small to big, from puniness to strong and from China to worldwide. At the same time itself, the culture of Hai Zhiguan, has also been innovating and developing.

     The common self-identity and active participating is the maximal characteristic of the culture of Hai Zhiguan. The present goal of HaiZhiguan is to create the number one in the flywheel in China. All that makes the development of Hai Zhiguan completely combine with the pursuit of the value of employee themselves. Every employee will adequately realize the value of oneself in the process of caring out that goal.